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Formación (Marzo 2011)
Entrevista a DR. DIRK CRAEN, PRESIDENT OF EUROPEAN UNIVERSITY
"We are different, we are flexible, we are global"
As one of the world’s top business schools, European University (EU) is internationally accredited and recognized for the excellence of it students and faculty
Established in 1973, EU has developed a business education that delivers high-quality teaching, a competitive learning environment and a network of campuses in different countries. This broad network encourages students to participate in inter-campus exchanges in the following countries: Spain, Switzerland, Germany, UK, Austria, Kazakhstan, Syria, Taiwan, China, Malaysia and Singapore.


EU offers the programs of Bachelor and Master of Business Administration (BBA and MBA), and also the possibility to specialize in different management education majors, for example: Business Administration, Communication & Public Relations and Business Finance.
    EU brings the American education model to Europe by relating classroom theory to professional skills. Courses are taught in English using the case study method to prevent business theory from remaining abstract and incomprehensible.
    EU provides an education that is student-oriented, flexible and personal. All courses are taught by qualified faculty members with a wealth of practical experience in their fields. EU faculty works with students on an individual basis to create a cooperative and caring learning environment where human values flourish.

-European University (EU) is a renowned international business school. What has been your recipe for success?
European University is a reputable international business school. The recipe for our success is: (P + E) x I = S. P for Passion, E for Excellence and I for Integrity; the mix of these three core values lead to S for Success! Integrity stands for loyalty, transparency, respect and honesty which leads to Trust. If you can build trust, business automatically comes to you. This is our mantra that we pass on to our students.

-What has been EU’s response to globalization?
We have an international approach to business education and have campuses in 19 cities around Europe and Asia as well as various partnerships in North and South America. The Global Classroom is EU’s response to globalization. Not only do we emphasize the global business model in our classes, we also offer students the opportunity to transfer between our various campuses or choose to study abroad with our US partners. The most exciting of these is our 5+2=2 dual degree program with Nichols College, located outside Boston. Candidates spend 5 semesters at EU campuses, then 2 at Nichols and finish with 2 undergraduate degrees: one from each institution.

-How does the student body at EU represent your international approach?
Our student body is made up of more than 100 nationalities. We try to maintain a good balance by ensuring that not more than 6% come from the same country creating a multicultural and multilingual environment. We believe that this is one of our biggest strengths.

-What are the other advantages for students at EU?
Aside from the engaging curriculum, students are treated with close personal attention at EU. Classes are small; the student-to-faculty ratio of 9:1 allows for an intimate learning environment and student progress is regularly evaluated. EU also offers career services in the shape of company visits, job fairs and résumé and interview workshops, while emphasizing the development of leadership skills through seminars.

-How has EU adapted to the changing technological environment?
Certainly our courses change just as the world is changing. Communication is speedier and we are continually integrating the impact of new technologies such as social networking and real-time micro blogging into our courses. Of course, students need to have the right tools in this fast-moving environment.

-How important is the Alumni Network at EU?
We have a strong Alumni Network of over 21,000 members. Our website: www.euruni.edu shows that we have Alumni chapters in 125 cities worldwide and we keep in contact with our Alumni through our own Alumni Grid platform, Facebook and LinkedIn. We try to ensure that our Alumni are successful, find excellent employment opportunities and develop their careers once they graduate from European University. Around 75% of our students become entrepreneurs or take over their family businesses, which is a huge part of our student population: parents investing in the education of their children so that they can eventually manage their family business.  

For a great opportunity to explore what EU can offer you email info.bcn@euruni.edu or call +34 93 201 81 71 to confirm your attendance at the next Open Day on 15 April 2011.



 

European University
C. Ganduxer, 70
Tel. 932 018 171 - Fax. 932 017 935

www.euruni.edu - info.bcn@euruni.edu

“Around 75% of our students become entrepreneurs or take over their family businesses”